UTA has enlisted a broad slate of stars, clients, brands and creators to take part in its expansive Cannes Lions activations, including the return of its UTA Beach facility in the heart of the festival and the additions of a VIP Creator Lounge and podcast studio.
Notable names set to headline UTA’s main stage conversations at the UTA Beach installation include Priyanka Chopra Jonas, Karlie Kloss, Mel Robbins, MrBeast CEO Jeffrey Housenbold, Paris Hilton, Kara Swisher, Don Lemon, Draymond Green and Olandria Carthen. The spacious UTA Beach facility will encompass a Creator Lounge and podcast studio, all designed to support the work of the agency’s most cutting-edge media clients.
The Cannes Lions International Festival of Creativity runs June 22-26.
“UTA’s expanded presence at Cannes Lions reflects the evolution of our business and the opportunity we see at the intersection of talent, brands, and innovation. Every sector of our business will be represented; from creators, sports and brands to comedy, filmed entertainment and music, underscoring the breadth of expertise and perspective we bring to our clients and partners,” David Kramer, CEO of UTA said. “As brands look to get closer to culture, and talent looks to build enduring businesses beyond traditional boundaries, UTA is uniquely positioned to bring those worlds together.”
UTA’s push to have a show of force with creator clients reflects the fever among top marketers to tap into the fan credentials and perceived authenticity of creators. UTA and its creator-focused DBA unit will bring clients from across sports, fashion, food, lifestyle and news, including Mel Robbins, Keith Lee, Olandria Carthen, David Dobrik, Colin & Samir, Nigel Sylvester, Clea Shearer and Joanna Teplin, Bran Flakezz, Katie Fang, Aimee Smale, Golloria, Kate Bartlett, Greta Louise Tome, Gstaad Guy, GirlBossTown, Jubilee Media and Unwell Network.
Ludacris will headline UTA and DoorDash Ads’ exclusive Executive Soirée at Hotel du Cap-Eden-Roc on June 23. Paris Hilton will hold a conversation about brand-building with Kramer at the UTA Beach stage on the first day of the festival. Hilton’s 11:11 Media banner has enjoyed strong growth in recent years.
UTA is also hosting invitation-only executive salons for “candid dialogues and meaningful relationship-building” on the first two days of the festival.
Source: variety.com