(CNN) A fuschia Bentley drives down a twisty desert road toward the entrance of the Neon Carnival, an after-party held each year during Coachella. Paris Hilton has arrived. Her hair is in pigtails, twisted in part with white flowers, and she’s wearing a sparkly pink romper that matches her platform boots. She greets fans on a red carpet, heads to a packed dance floor and eventually finds her way to the go-karts.

Hilton attends the invite-only party in person each year, but this particular scene played out last month in Paris World, Hilton’s virtual experience on popular gaming platform Roblox, where she joined as an avatar. Nearly 400,000 Roblox users visited her virtual Neon Carnival that mid-April weekend, about 40 times the number of people who went in real life this year, according to Hilton. (The digital event was sponsored by Levi’s and designed in part by Brent Bolthouse, the founder of the original Neon Carnival).

It’s a concept Hilton has seen success with before. On New Year’s Eve, she DJed a live set in the same virtual world, playing as her avatar. In Paris World, users can also buy virtual clothing, book a jet ski ride or pay to gain access to a VIP section of a club.

“I’ve always been an undercover nerd, so I’ve been obsessed with anything to do with technology and the future,” Hilton told CNN Business in an interview last month. “Now my new nickname is ‘The Queen of the Metaverse,'” she added, referring to a sobriquet she has used on the red carpet and in a number of her social media posts, which, according to her company 11:11 Media, first emerged in the NFT space on Twitter.
Hilton has long been a trendsetter. She arguably became an influencer before the term even existed after her reality TV show, “The Simple Life,” debuted in 2003. But Hilton, the great-granddaugther of hotel mogul Conrad Hilton, has also been working to redefine her public image as a successful businesswoman and to cement her status as an innovator.
Recently, she’s embraced two buzzy but speculative trends in tech: the metaverse, a vision for an immersive virtual world that still does not exist; and non-fungible tokens, known as NFTs, which refer to pieces of digital content linked to the blockchain, the digital ledger system underpinning various cryptocurrencies.

Hilton has invested in multiple tech companies, including backing digital avatar startup Genies and animation app immi, which allows some NFT owners to bring the characters in their digital artwork to life. She also bought a Bored Ape Yacht Club NFT, a pricey and highly sought after collection that’s attracted celebrity buyers. Hilton has also created her own NFT artwork. One of her latest NFT pieces, called the “Iconic Crypto Queen” and created in collaboration with popular NFT artist Blake Kathryn, sold for $1.111 million — a nod to 11:11 Media, Hilton’s new company named after her favorite time of day.

While the future of both the metaverse and NFTs remains unclear, arguably all the more so for the latter after a crypto market crash this month, some say there is real potential for celebrities who embrace virtual gatherings and products. “For celebrities, like brands, this is another way for them to engage with their fans and audiences,” said Michael Inouye, a principal analyst at ABI Research. “This could be through virtual events, concerts, shows and more. They could sell virtual merchandise so fans could show their fandom both in their real and virtual lives.”
Her bet on these digital products and services is just one piece of Hilton’s growing empire. Last fall, Hilton brought all of her initiatives under 11:11 Media. The company includes her 19 product lines, such as fragrances, clothing and makeup, which have surpassed over $4 billion in all-time revenue, according to the company. It also includes her production company Slivington Manor Entertainment — which is behind TV projects including “Cooking with Paris” and “Paris Hilton in Love” — and her podcast company London Audio.
“We are growing quickly and want to find the talent of people who are interested in this space,” said Hilton. To that end, Hilton is partnering with ZipRecruiter, an online platform for job seekers, to add more employees to her roster. 11:11 Media is soon launching a sweepstakes for someone to win a mentorship program with her in Los Angeles to learn many of the aspects of running her business.
“Mentorship is also something that’s really important for me. My mentor was my grandfather,” she said of the late Barron Hilton, the business magnate who was the former president, chairman and CEO of Hilton Hotels Corporation. “It’s just all the advice he gave me and the support has really stuck with me throughout my career. I want to be able to do that for someone else.”

Full article: cnn.com

Paris Hilton is drawing from her own traumatic experiences in the “troubled teen industry” to push for change on a federal level.

The This Is Paris star, 40, called on President Joe Biden and Congress to enact reform for youth in congregate care and behavior-modification programs, as she detailed her experiences in the system for an op-ed published Monday by the Washington Post.

She recounted the terrifying “parent-approved kidnapping” she experienced in the middle of the night, adding that her parents fell for the “misleading marketing” of facilities like Provo Canyon School in Utah — which she accused of abuse last year — after spending time there and at other boarding schools as a teenager.

“At all four facilities I was sent to in my teens, I endured physical and psychological abuse by staff: I was choked, slapped across the face, spied on while showering and deprived of sleep. I was called vulgar names and forced to take medication without a diagnosis,” Hilton wrote. “At one Utah facility, I was locked in solitary confinement in a room where the walls were covered in scratch marks and blood stains.”

Hilton called attention to last year’s death of 16-year-old Cornelius Frederick, for which three staff members at the Lakeside Academy in Kalamazoo, Michigan, were charged with involuntary manslaughter earlier this month. Frederick’s May 2020 death was ruled a homicide, after he was allegedly forcibly restrained by staffers in response to him throwing a sandwich.

Although Lakeside Academy reformed their policies around restraint, Hilton called for systemic change. “No child should die in the name of ‘treatment.’ But too many children have,” she added in her op-ed.

“Congress and President Biden need to enact a basic federal ‘bill of rights’ for youth in congregate care. Every child placed in these facilities should have a right to a safe, humane environment, free from threats and practices of solitary confinement, and physical or chemical restraint at the whim of staff,” Hilton wrote. “Had such rights existed and been enforced, I and countless other survivors could have been spared the abuse and trauma that have haunted us into adulthood.

“Congress must also provide states with funding to create comprehensive reporting systems for incidents of institutional abuse and to establish standards for best practices and staff training. It should also require states to prove that children’s basic rights are being protected.

“Ensuring that children, including at-risk children, are safe from institutional abuse, neglect and coercion isn’t a Republican or Democratic issue — it’s a basic human rights issue that requires immediate action. Those in power have an obligation to protect the powerless,” she concluded.

Hilton first opened up last August about the alleged abuse she faced during her 11 months at Provo Canyon, the fourth and final boarding school she attended. “I knew it was going to be worse than anywhere else,” she told PEOPLE at the time.

“It was supposed to be a school, but [classes] were not the focus at all. From the moment I woke up until I went to bed, it was all day screaming in my face, yelling at me, continuous torture,” Hilton added. “The staff would say terrible things. They were constantly making me feel bad about myself and bully me. I think it was their goal to break us down. And they were physically abusive, hitting and strangling us. They wanted to instill fear in the kids so we’d be too scared to disobey them.”

When reached by PEOPLE for comment on the allegations, the school responded: “Originally opened in 1971, Provo Canyon School was sold by its previous ownership in August 2000. We therefore cannot comment on the operations or patient experience prior to this time.”

The Simple Life star later released a documentary on the topic, titled This Is Paris. Paris has since protested the school alongside fellow survivors, and she’s been met with support from stars like Drew Barrymore, Paris Jackson and Kat Von D, who’ve said they had similar experiences in facilities like Provo Canyon.

Hilton gave an emotional testimony against Provo Canyon in February, in support of a since-passed bill by Utah State Sen. Michael McKell, which called for reform to the state’s laws surrounding similar institutions.

“After experiencing abuse at Provo Canyon School, it has been incredibly empowering to have advocated for and help pass SB 127 with Senator Mike McKell, a law that increases oversight of the led Teen Industry in Utah and places significant limits on the use of restraint, drugs, and seclusion rooms among other methods,” she told PEOPLE in a statement when the bill passed. “I needed this bill when I was in residential care and I am honored to support the thousands of youth who now have greater protections. This is only the beginning – I plan to approach the federal arena with a bill that will protect youth across the nation in these types of facilities.”

If you suspect child abuse, call the Childhelp National Child Abuse Hotline at 1-800-4-A-Child or 1-800-422-4453, or go to www.childhelp.org. All calls are toll-free and confidential. The hotline is available 24/7 in more than 170 languages.

Source: people.com