Reality star and DJ Paris Hilton has marked 15 years in the fragrance industry with the launch of her new scent Electrify.

Created with Parlux, Hilton partnered with perfumer Yves Cassar, IFF, to develop the fragrance, with the packaging embodying her current career as a DJ with a neon pink bottle and disco ball cap design.

Available this month, the scent is sold in Perfumania and online via Perfumania.com.

Discussing the production of the scent, Cassar said, “This scent was crafted to make a statement – to achieve this I added a bouquet of floralcy to amplify the sensuality and contrasted that with addictive juicy notes and upbeat mix of sweet coconut-vanilla and creamy woods.”

Hilton launched her first fragrance in 2004.

Source: globalcosmeticsnews.com